Video Conferencing – A Few Handy Tips For Presentations

Now, more than ever business people are expected to be multi-talented, they are presenters, actors and performers, while acting as technician and host at the same time. Standing up in front of an audience is one thing but doing it on camera requires a different set of skills.

Your audience, for one thing will be remote, at best you will have a thumbnail picture of them. You will have to simultaneously control the crowd, operate slide shows, PowerPoint presentations as you introduce multi-media clips, all at the same time as you speak.

For those new to Video Conferencing here are a few tips to enable you to give the best of performances and plan for the unexpected.

Visibility is probably one of the most important things, there is no point making a video presentation if you clash with the wallpaper behind you and either disappear completely or clash so badly you give everyone a headache. You want to make sure you are distinguishable from your surroundings.

Prepare, if you are going to use visual aid, whether it’s a PowerPoint presentation, Excel spreadsheet or video clip make sure it works. Watch it first yourself and see what your audience will get. Make sure you understand the technology, setting up, starting, pausing and stopping the program.

Establish whether you are going to have an open mic arrangement where people ask questions or join in during your presentation or if there is a electronic, hands up signal. Make sure again that you, yourself know how this function works.

If you are going to annotate images or documents decide on hand written or typed comments. If you have appalling hand writing that is difficult to read then use typed annotations. Most video conferencing programs allow for both forms of writing.

Practice talking to yourself, because no matter how many live conferences or lectures you have done, online video conferencing is nothing like standing on a stage. Quite often you are remotely located in an office, talking to yourself with your image filling the screen in front of you. This can in itself be quite distracting, so practice talking out loud in an empty room, while looking in a mirror.

The main preparation to giving a good video conference is to know your topic thoroughly and feel totally at ease with the technology. This way you will not be worrying about what your are going to be saying next or how to operate the next slide you have ready.

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Public Speaking Lesson for Enthusiastic Presentations: Capture the Audience’s Attention With Energy

Want to be a guest on a game show? If the articles on the selection process are to be believed, it is not enough to be talented. Successful competitors are also expected to display enthusiasm – which in this case translates to hooting, shrieking, high-fiving, and even leaping up and flinging themselves at the host. When we are talking about enthusiasm in presentations and speeches, our interpretation is somewhat tame by comparison. Its results, however, are a remarkably powerful public speaking lesson.

So, what’s the difference?

Enthusiasm in presentations is displayed for the subject matter or the cause it exemplifies, and is displayed more as leashed energy than an assault on the eardrums. What can you do to express that critical enthusiasm in a way that communicates your message to your audience?

The easiest way is to actually feel it. Whether you are advocating for a cause, running for office, selling a product or simply justifying your paycheck for the last month, you are probably motivated to have the audience accept your results and act on your recommendations. That motivation can easily be expressed as an enthusiastic approach to your message.

How do you express it in a word? Energy. We come equipped with two energy vehicles: our movement and our voice. If you are really excited about the material you are presenting, you will almost automatically display the energy in both.

What if you care about the material, but it doesn’t set off strobe lights for you? Time to deliberately instil the energy and enthusiasm. The easiest way to do this is to speed up the pace. Talk more quickly, and move more rapidly. The audience will be more interested because they think you are more interested.

Words also say it for you. Once you have prepared the overall presentation, take the time to go over it and replace negativity with positive expressions. Don’t alter the facts, just the way you state them. For example, rather than, “The project was a failure,” try, “We should consider a different approach.”

And what if you really don’t have any enthusiasm for the subject? Our best public speaking lesson on this is to find something about it that you do care about: the people involved, the overall picture, some tiny implication, the basic method. Maybe even that your job depends on it. Focus on that. In that way you can legitimately infuse your voice with enthusiasm. If there is absolutely nothing you can get excited about, it may be time to look for a new job or a new cause.

So long as you are giving presentations, remember this public speaking lesson about enthusiasm. That enthusiasm is one of the key factors in bonding your audience to you and to your message.

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Breakthrough Cancer Research Presented to Naturopathic Doctors

I recently presented the critical role of Modified Citrus Pectin (MCP) and Polybotanicals in integrative cancer breakthroughs. My lecture was offered at The Ontario Association of Naturopathic Doctors (OAND) Conference, November 18th-20th, in Ontario, Canada. OAND is a professional association representing more than 60 percent of Ontario’s Naturopathic Doctors. The conference brings together hundreds of Naturopathic physicians, medical professionals and researchers to share the latest advancements in the treatment and prevention of disease. The most important message I shared during the presentation was the value of true integration, mind-body medicine, and the exciting new research on Modified Citrus Pectin and one of its targets, Galectin-3.

Role of Galectin-3 Molecules
I discussed new evidence on the positive effects of Modified Citrus Pectin (derived from the pith of citrus fruit peels) in blocking unhealthy levels of Galectin-3 molecules in the body. Galectin-3 is produced naturally by our bodies, but new research proves that elevated levels in the body can lead to serious health conditions like heart disease, fibrosis and metastatic cancer. MCP is the only natural Galectin-3 blocker available today. By binding to and blocking excess Galectin-3 molecules, Modified Citrus Pectin prevents Galectin-3 from wreaking havoc on our bodies. A new blood test that measures circulating levels of Galectin-3 is approved by the FDA and most health insurance. This test can also help to determine risks of cancer metastasis.

Synergistic Effects of MCP with Poly-Botanical Formulas
Another study presented highlighted MCP’s positive effects against breast and prostate cancer cells, this time using Modified Citrus Pectin in combination with two of my formulas – one for breast cancer and one for prostate cancer. Results show that MCP significantly boosts the anti-cancer actions of both of these formulas. This new research was led by the Cancer Research Laboratory at Indiana University Health.

MCP Activates Powerful Immune Responses
Groundbreaking research also demonstrates the ability of a specific form of Modified Citrus Pectin to greatly enhance immune function. During the presentation, I shared a study that found a specific type of MCP activated B-cells in a dose-dependent manner, and induced a highly significant dose-dependent activation of T-cytotoxic cells and Natural Killer (NK) cells. The NK-cell’s cancer killing activity was demonstrated against live leukemia cancer cells. The study is published in the journal, BMC Complementary and Alternative Medicine.

MCP for Detoxification
Exposure to heavy metals and environmental toxins is common, and a large number of diseases are known to be related to high levels of toxicity. To determine levels of toxicity, a heavy metal body burden analysis is often suggested by doctors. When the toxic burden is high, I recommend a gentle yet highly effective heavy metal detoxification program using Modified Citrus Pectin. MCP is clinically proven to significantly reduce dangerous heavy metals, including lead, mercury, arsenic, and cadmium, without lowering levels of essential minerals.

The new discoveries presented during give Modified Citrus Pectin greater potential in the prevention and treatment of many serious health conditions for which there are currently limited or no treatments available.

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Persuade With the Influence Tool of Reciprocation in Your Speeches and Presentations

You need a favor pretty quick. So you open your conversation with a colleague by mentioning a recent favor you’ve done for him or you offer to do a favor in the near future. Then, and only then, do you ask him to do this favor for you. You’ve learned from an early age that giving first is a successful way of getting something given to you.

Reciprocation is one of the ethical tools of influence described by Cialdini, Martin and Goldstein in Yes! 50 Scientifically Proven Ways to Be Persuasive. When people feel they owe you, you’ll be more persuasive than if you simply rely on logic to build your case for them to act.

You can apply the influencing tactic of reciprocation to influence audiences as well as individuals. Since you’re not likely to be able to offer a specific favor to each individual in an audience, you need to think more broadly. Here are three opportunities to persuade your audiences through reciprocation:

1) Give some intellectual property in your speech/presentation which has understandable value to the audience. If you have written a small book, give it to attendees. If you have a really special process visual that they can use immediately, give that to them. It’s also important to increase the perception of the value of this intellectual property by incorporating it into your speech/presentation. You can do this by making time for the audience to use it during the time you’re speaking to them so they experience it immediately. A recent speaker showed a visual self-assessment tool and gave the audience a few minutes to apply it to themselves. Everyone got into it and in conversations later that was one of the most remembered components.

2) Give a gift and have the audience use it during your speech or presentation. So many companies give away pens or pads with their logo and phone/website on it and they just leave it on seats or throw it into a bag. That behavior diminishes the value of the gift to a “throw away” which doesn’t trigger the feeling of obligation to reciprocate.

Instead, provide a worksheet for each participant and during your speech/presentation ask them to use their (branded) pen to fill in the worksheet. You have now combined intellectual property with a tangible gift, increasing the value of what you’ve given and strengthening their obligation to reciprocate.

3) Do a favor for the audience that isn’t given directly to the audience. For example, you could offer to write a recommendation to the manager of those in attendance reporting how well everyone participated in the program. You could ask the audience to write a list of their top 3 needs, collate them and send that to a superior for action. You could serve as a representative to a group or a person they wouldn’t be able to access themselves and deliver their message.

The outcome of giving these gifts or favors in advance is that they cause our cultural norm of giving back to those who have given to us to kick in. Then when you ask them for something–a testimonial, to purchase a book or sign up for a teleseminar, many will do so because the norm of reciprocation has kicked in. If your call-to-action is to change their behavior in certain circumstances, they will try harder to do so.

Remember reciprocation and include it when you’re intending to be persuasive. This will help you make a difference to your audiences.

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How to Present a Survey Report

Presenting a survey report can be very simple if people follow the right steps. The first step would, of course, be to conduct the survey. Then they need to have the survey results analyzed. They will need to decide which type of survey analysis will work for their specific survey purpose. Once they have their analysis they can create their survey report. The report will then be presented to the company to help them to decide what changes need to be made to their product or service. While presenting the survey report there is a format to follow.

1. The introduction to the data: It needs to be explained why the company decided to conduct the survey in the first place. The audience to the survey report needs to have a clear understanding or why the survey was conducted. This will help them to understand the importance of the survey results.

2. Identify the survey goals: The person giving the analysis needs to really clearly show what they were hoping to get from the survey participants. The survey type and the survey questions where chosen specifically to reach the companies goals. Through conducting the survey, some of these goals will have been met and some not.

3. Clearly explain the data collection process: The report needs to explain how the data was collected. There are many different ways that a survey can be conducted. For example, it can be done online, by phone or it can be paper-based. It needs to be shown just how many people the survey was sent to and who it was sent to. The way that the survey was conducted can affect the outcome. This will be shown in the survey analysis.

4. Describe the results: The analysis needs to explain the findings that came from the survey. It needs to show which facts were found to be important or surprising. This should cover all the key points that were found in the results.

5. Make recommendations: The survey report can use the survey findings to make recommendations to the company. They will be able to clearly see what people thought about their service or products and make the necessary changes.

Having presentation skills is a requirement for most large companies. Business owners don’t expect people to be expert presenters from the get go. The idea is that you need to practice and get better during each project.

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How To Match The Sales Presentation To The Customer: An Overview

What is a Sales Presentation?

Before we discuss how to match the sales presentation to the customer, let us first understand what the sales presentation is. A sales presentation is any action that ultimately results in a sale. It is possible to generalize the sales presentation for any kind of product and in front of any type of the audience. Here, we will attempt to shed some light on this issue.

Learn From Socrates:

All of us have heard about the famous Greek philosopher Socrates. He is well known for his ideas. However, he never wrote anything and never claimed that he knew anything. All he did was ask questions. You must be wondering, “What does this have to do with matching the sales presentation to the customer?” If we adopt the method used by Socrates, we will make our sales presentation more powerful. Just as if Socrates asked questions of his students, we can tailor our conversation with our customers in a similar way.

Start Asking Questions:

For example, if you meet a prospective customer who does not know you, he may be thinking, “Why should I buy your product or use your services?” How would you tackle him? Instead of talking about your product or the service, you should focus on asking questions, such as what he does and how he does it. You might also ask about his requirements and wishes. Now you can take him through your product or service, using the answers that he gave you to show him how you can best help him. This is a very effective method of how to match the sales presentation to the customer.

How to Make a Unique Sales Presentation:

There are those who understand these tricks of matching the sale presentation to the customer. Still, they waste months preparing an effective sales presentation without getting any concrete results. They do not know that they can get better results by making their presentation unique. The best way to make a unique sales presentation is to talk to the prospective customer from his point of view. The focus of the presentation must be their problems and desires, not the product or the service you have to offer. Try to find out what their main problem is or the burning desire they have. If your product or service can help the customer to solve his problem or achieve his goal, then your task becomes easier.

The Quality of the Sales Presentation Affects the Customer’s Decision:

The more you improve the quality of your presentation, the better your chances of matching the sales presentation to the customer. It is your presentation that makes determines whether the customer buys your product or goes to your competitor.

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11 Speaking Tips to Gain Comfort in any Presentation!

(Speech and Presentation Coach & President of Speaking Success, Inc.)

A conversation, a sales meeting, a board meeting, an interview, a courtroom case… all are special situations which require you to communicate clearly, drive the action and create the result you want. You can learn skills to engineer the outcome, make the most of your opportunities, gain respect, and advance your career.

Here are eleven tips to practice that will help you feel powerful and authentic, and will help you be perceived as a person of authority and trust:

1. Create a shared point of view. It is very important when addressing an individual or a group of people that you establish an immediate connection between you and them by leading with your shared point of view. Why are you all in the same room together? What unites you? Speak to this by using “I-YOU-WE” words and phrases as much as you can.

2. Don’t speak until you have taken one full deep breath. During that time, look out at your audience and find a face to connect with for four seconds. Then broaden your gaze to include everyone, take a second breath and begin.

3. Create a powerful opening. The first 30 seconds are the most important to the success of your talk. Use a quote, such as: “When you are going through hell, keep going” (Winston Churchill); “They were the best of times, they were the worst of times. They were the times that tried men’s souls” (Charles Dickens). Use the words of a song. Ask a question. State a startling fact. Your job at the top of the speech or conversation is to get their attention.

4. Before you give your speech, get an amusing anecdote from your audience. “Folks, I looked at the bowling scores from your event last night. Where’s Bob Carruthers, is he here? Bob, do you really work here or did they bring you in as a ringer? I’m scared of you!” When you incorporate this into your speech it is another “I -YOU- WE” moment and creates trust that you care enough about them to know what is going on that day.

5. Speak to the level of the audience. Your script should be like a conversation you would have with a member of your audience one on one. Use terminology they are used to, fond of, or wishing to know more about. Learn the parlance of the field you are addressing. Keep away from words they are not likely to know. Use accessible language.

6. Use eye contact! This helps you and them, especially when you wish to deliver information with an emotional impact. So often speakers look down at their papers or the floor to say the most important things! This is a natural impulse, it is one way we check our own emotions and feelings. Do the opposite when you are presenting. Even when it is bad news. Use eye contact and a neutral gaze, allowing you and your audience to connect.

7. Use the 5 Hollywood script techniques: Drama, Humor, Wisdom, Poignancy, and Surprise Ending. Find moments in your speech for these elements and it will make you unforgettable.

8. Use your own experiences and life stories as examples and metaphors. Search your life for times of conflict and identify the lessons and opportunities that came out of that conflict. This is a powerful tool known as transferable metaphor. Your audience has come to see you, not what you have borrowed from somebody else.

9. Know your opening and closing by heart. These are the most important times you connect with your audience. It’s important to recap your dominant thoughts, tell a final joke or important motivational ending, but know it cold!

10. Give time for questions. Always end with, “Before I close, what questions do you have?”

11. Plan your ending strategy. You can go over time if the situation allows, or conversely, you can end your talk a bit sooner and finish with questions and answers.

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The Great Presentation Scandal

There should be a law against most internal company conferences. No ..really there should!

My name is Bob Etherington and I am a veteran of at least 100 such ‘do’ s in the past 40 years and nearly all of them should never have been allowed! Well..let me rephrase that, just a bit: the plenary sessions should never have been allowed. That’s the bit where the audience sit row upon row in the semi-dark, theater style, while their bosses and peers talk at them. They admonish them sometimes; congratulate them mostly and generally show them PowerPoint slides every time. “This is what they want!” Yeah right!

I asked one senior manager of a large British company what was his primary objective when he stepped on the conference platform. He replied, without hesitation: “I try to impress them!”

But Geoff (that is his name so now, if he reads this, he’ll know it’s him) your audience don’t want to hear about ‘You’. They are not the slightest bit interested in ‘You’. And You [dear reader] are not the slightest bit interested in Bob Etherington…..that’s just the way it is.

Of course what the conference audience is asking themselves -to a man- is the same unspoken question that you have in your head reading this: “What’s in this for ME?”

Your audience -any conference audience- seeks to be generally and personally inspired to work hard so that the company may make even more money in the next fiscal year. You know from all the management courses you’ve attended that the art of management is to get staff to do voluntarily that which must be done anyway. So telling them all the good and worthy works YOU’ve completed isn’t going to make them do anything. Remember the David Brent (Ricky Gervais) address to his staff in the early 2000 BBCTV comedy ‘The Office’. “I have some good news and some bad news today. The bad news is we are amalgamating with the Swindon Office so some of you will be made redundant” [Silence and shocked faces] …But the good news is… I’ve been promoted !! [More dumbfounded silence] …Oh..I can see some of you are still on the bad news!” We wince with embarrassment because we have witnessed this type of crass statement in the real business World. It is not as rare as we hope.

In a recent HR survey it was firmly established once again that what staff value most of all in their jobs is not what many managers think it is. The most important factors are:

1) Feeling appreciated.
2) Having something interesting to do.
3) Being kept on the inside track.
4) Sympathy for personal problems.
5) Money.
6) A happy working environment.
7) Promotion prospects.
8) Job Security.

So to get the serried ranks of your employees inspired to come in early, stay late (and work hard while they are working for you), tell them how good they are and congratulate them. If times are tough keep them on the inside track by telling them what’s going on. Cut the rumor mill off at the pass and tell them what you are doing to fix things for them. Tell them how they will benefit, personally, from doing what must be done.

Have the good manners also to rehearse your presentation in front of a person of similar standing in your company and ask for genuine feedback on how the message is coming across. Just showing up with a memory stick containing all your PowerPoint slides half an hour beforehand and hoping for the best is not inspirational management. The Victorian Prime Minister Benjamin Disraeli stated that “Everybody loves flattery….but with Royalty you lay it on with a trowel” Your staff, just like my staff in Bob Etherington Group, are your Royalty and without them nothing happens. Your ‘stuff’ all about your department and your personal triumphs is not what most internal audiences want to hear. They are there to be inspired. So inspire them..flatter them…Say, “Thank you”…. “I’m proud of you”….”Well done!” (the rarest and most powerful words in the management lexicon)
Now you’re talking business!

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The Holidays Are Coming! Discover the Perfect Present Idea For Your Kids!

Are you having a hard time looking for the Christmas gift for your kids, nephews and nieces? I know exactly what you feel. Children, as they grow older, are becoming more and more hard to please. Because of that, we parents go through odds and ends just to find the perfect present. As a niece, I really had a hard time choosing a good present for my nephews and nieces. I know that stuffed toys and dolls do not really spark their interests anymore. Some toys aren’t what they used to be. If I choose just anything, they might find it boring! That’s a waste of money!

Because of that, I did research and tried something new. I found what a unique gift to give. I found out that kids who have them love them! Some say that it’s not the kind of gift kids would expect from their elders. These are certainly more fun than the occasional presents we think of when we give gifts. What is this extra special toy that I’m talking about, you ask? To impress your young ones with the best Christmas gift, you don’t need to look far because, I’ll reveal it to you.

You should just…Buy Zhu Zhu Pets

Instead of giving them the generic gifts such as stuffed toys, puzzles and many others, you should invest money in giving them a Zhu Zhu pet. For sure, they won’t stop using it. But why would your kids love this new toy? Here’s why:

1. It’s like having your own pet but safer and less risky.

2. It has its own personality and can make sounds, which you may mistake for a real hamster.

3. They move just like the real thing. Have fun watching them play around.

So, what are you waiting for? These are great gifts! Chances are, even you the parent may want to have one of these!

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How To Make Worse PowerPoint Presentation

There are several common mistakes that actually turn off audiences’ attention when presenters use power point slides in their presentation:

1. Too much text-content in one single slide

You could not put too much texts in one single page. Audiences will not read every single word from it. If presenters opt to follow this style of delivering information to the audiences, why don’t they just distribute handouts to audiences to read rather than giving any dull presentations. Delivering information should be made simple and clear – not to make it hard to transcend to the audiences.

2. Unrelated themes and backgrounds

Let’s say you’re in a forum entitled “Chocolate”. It’s very hard for you to relate with “chocolate” when the themes and backgrounds are not related to the main topic. First, there’s no chocolate in background thus the audiences could not even feel the impact of delicious and alluring taste of chocolate.

3. Unmatched text and background colors

Obviously, it is very ignorant when text-contents are not totally visible to audiences. If they cannot see things clearly, how could they pay extra attention to your speech delivery? The picture used as slide background is excellent but it is such a waste when you are unable to get the content clearly from the slide.

4. Over-shadowed Text-contents

Please notice that not necessarily all fonts require shadows. Over-shadowed text contents will only cause difficulties for audiences to read it. Audiences are more reluctant to read the distorted text-contents even though the slide has a well-organized list.

5. Play around with fonts

For example, if we want to make speech about children education, avoid using fonts that are too formal and dull. Fonts have played a vital role in slide enhancement. In other words, you need to choose suitable fonts according to the slide layouts or the topic of the presentation.

6. Dull graphical presentation

Using the wrong graphical presentation such as graphs, tables and charts will only make things even complicated. These graphical presentation need to be standalone in every powerpoint slides. It means you could not put to much words along with the graph or any other related graphics.

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